🥜 Snack on this: your top creator news of the week.

Hey there. Elon Musk is expanding his empire. Are you? It seems like everybody is claiming a little plot of land in the digital space these days, and between the two of us, we think you should, too. Consider how you can actually “help humanity” and become an agent for positive change by uniting your audience in meaningful ways. Start a fundraiser for a cause you believe in. Raise awareness for the brave women of Iran. You don’t have to buy a social networking app – you just need to use the one you have. 

You’ve got this. 

– The Leap

Own It (Your Audience)

If you’re a content creator, the world is yours. This rising profession can be incredibly lucrative, however, only 4.3% of creators make over $100k a year. How can you join the ranks of high-earning creators? Trial and error works, but let’s face it, ain’t nobody got time for that. Platforms like Clara for Creators and virtual communities like Black Girl Magik and Freelance Founders exist to help you leverage your audience and connections, but if that’s not enough, we’ve put together a simple guide on how you can build your brand and grow your reach.

Little Extras

​👻​ Your Halloween costume last weekend: Scary. The amount of money this TikToker makes during Halloween season: Terrifying (in a good way).

🧘🏾‍♂️​ Pinterest announces a new initiative to help bring calm and balance back into your life (we all know you need it).

💯​ Okay, but hear us out: Jillian Harris is a brand-building genius.

🐝​ Do what you love and never work a day in your life, they said. But for influencers and content creators, that still means 24/7 work and burn out. 

⏰ Screenshots were leaked, things were said (by Adam Mosseri). But is this new IG feature just a little too late?

🧐 Not Walmart thinking it’s going to compete in the creator game? What exactly is Walmart Creator?

🏝️ Hey, corporate cutie, don’t quit your day job and move to an island (yet). Listen to the I Like to Dabble founder and what they have to say first.

🤺​ MrBeast is at it again. Daring, dashing, talented, and – dare we say it – a business mogul?

🥙​ Gen Z is hungry and tired (but mostly hungry). No wonder they want to be self-employed.

A Career in UGC is Calling

Hey babe, UGC’s on the phone again. People are talking about this particular type of content creation a lot these days, as it appears to be a solid way to make fast revenue. Short for “user-generated content,” a UGC creator specializes in creating content for brands that looks authentic and more organic, which is more appealing (and often higher performing) for ads and marketing. 

The question is, when an opportunity to make UGC calls, would you pick up? Keep reading for a low-down on how to make the right content, hunting for partnerships, and the best platforms to use.

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