😎  Let’s get into the creator zone. 

Instagram Subscriptions: Why You Should Put Content Behind a Paywall 

We’re in the era of the paid subscription. Luckily for creators, there are many ways to jump in and test the waters with their followers. One exciting option is Instagram Subscriptions, a feature that allows you to put exclusive content behind a paywall while building a community with your most engaged followers. 

First launched in 2022, Instagram Subscriptions offer a new way for creators to monetize their content and provide more value to their audience. Between subscriber chats, Stories, exclusive Reels and IG lives, there’s a lot of potential here to build something special between you and your most devoted fans. Eager to try it out? Here’s everything you need to know.

Little Extras

🐦 A Twitter dupe? Tell us more. As users become more disenchanted by changes on Twitter, Instagram is stepping in with its own micro-blogging platform set to launch this summer.

✏️ AI is coming to a Photoshop near you. After beta-releasing its AI image generator Firefly earlier this year, Adobe has announced the feature, Generative Fill, will be fully available soon as a Photoshop tool. 

🎶 Curious about the future of the creator economy? This report highlights the trends around monetization, the best platforms for earning income, and how music and AI play a supporting role.

👌 The jury is out: creators are down with AI. Though conversations around AI remain mixed, 62% of creators admit they’re using these tools to help with content and day-to-day tasks.

❤️ If you’re looking for fresh faces and inspiration, Forbes released its Asia’s 30 Under 30 list, including creators like Simran Kaur and Won Jeong Seo (the second-most followed TikTok account in South Korea after BTS). 

👎🏾 Black creators are still fed up online. Between suppressed content, limited support, and a lack of diversity in the leadership teams of major social media platforms, there’s still a long way to go in tackling disparities. 

🕺 Bored or ambitious? Gen Z aka Generation Hustle is redefining work outside of the 9-5. Creators like Shola West say they just need more freedom to do what they really want.

🤔 Facebook desperately needs a makeover. With young users using the platform less and less, will its new phase of “social discovery” keep the next gen online and engaged?

How to Make Passive Income with TikTok’s Effect Creator Rewards

Designers, start your engines. Following the recent rollout of the Creativity Program Beta, TikTok has announced yet another new monetization tool for creators: the Effect Creator Rewards. This new initiative is all about encouraging creators to develop intriguing, viral-worthy AR (augmented reality) effects and filters. Effect Creator Rewards not only allows creators to showcase their artistic skills, but also enables them to connect with a wider audience, gain recognition within the TikTok community, and even earn some cash.

But how exactly can creators benefit from this rewards program? And how much money can they expect to make from it? We break down everything you need to know about the TikTok Effect Creator Rewards.

TL;DR 

👏 We’re in our paywall era with Instagram Subscriptions, AI is creators’ new work bestie, and TikTok’s Effect Creator Rewards is making it easier for designers to make money online. You love to see it. 

✌ ️Between Gen Z choosing side hustles over corporate jobs, Facebook trying to convince you it’s still relevant, and Instagram attempting to make the next Twitter, there’s a lot of “out with the old, in with the new” going on.

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