🍒 Your freshly picked creator updates.

It’s Time To Go LIVE on TikTok 

We all love up-close-and-personal moments, behind-the-scenes content, and of course, live streams. But did you know you could go live on TikTok? It’s called TikTok LIVE – a streaming feature that allows creators to interact with their audiences in real-time. Creators can use the LIVE video format for anything from Q&A sessions, tutorials, to exclusive announcements. But really, the potential is endless! 

Why go live? It could be a great addition to your TikTok strategy, fostering connection with your community while opening up monetization opportunities with LIVE Gifts and Subscriptions. Looking for ways to keep things fresh and exciting? Here’s a comprehensive guide on how to liven up your offering with LIVE.

Little Extras

 🎤 It’s a yes from us. TikTok’s music competition, “Gimme the Mic,” will have singers perform via live stream for a chance to win 50K. The caveat? It’s not in dollars, but TikTok’s digital currency Diamonds.

🎶 Rumor has it that X (formerly known as Twitter) is venturing into music territory (to the frustration of the user with the @music handle), which could signal bigger changes to come.

🧵 Threads is feverishly adding new features to keep users engaged. One of which is “Send on Instagram,” which allows users to DM a Thread via the app’s send button.

⚖️  Will the internet find a happy middle between long and short-form video? As brands push for shorter content, creators are encouraged to make longer videos. It’s giving: mixed signals. 

👀  A FYP on YouTube? YouTube is testing a new feature that suggests videos based on the ones you’ve watched. It’s personal, it’s tailored, and it’s an effort to maximize your attention.

⏳ Threads’ slow growth reminds us that Rome wasn’t built in a day. Can an app launch from Day 1 with everything users want? How much time are we willing to wait? The jury’s still out.

🤑 In a surprising turn of events, X is sharing ad revenue with creators and it’s “pretty decent.” E.g. A YouTube creator with 87K followers effortlessly earned $300 from his X content in July. 

💒 From civil engineer to wedding content creator, here’s how Vanessa Buonaguro is making TikToks for her clients at up to $1,500 a pop. 

In Your Paywall Era with Instagram Subscriptions 

Have you entered your paywall era yet? There’s no time like the present, especially now that there are so many options across various platforms. On Instagram in particular, we love Subscriptions – a paywall feature that provides a way for creators to offer more value to their audience and monetize their content. Subscriptions help you do multiple things all at once: build a new income stream, develop a tight-knit community, grow your creator business, and more. Don’t you love a multi-tasker?

If you’re wondering what you can put behind a paywall on Instagram, here are a few ideas on how you can implement Subscriptions on your account to start monetizing right away.

TL;DR 

⏰ It takes a long time for apps to work out kinks. Can Threads beat the clock with its new updates? Speaking of user engagement: YouTube tests a new FYP, TikTok looks for the next best singer 🎙️ with “Gimme the Mic,” and X pays creators decently well.

 🎶 X seeks to take over music (and maybe the world?), wedding content creators are taking over the industry, and you’re about to take over TikTok with LIVE 👏.

Thanks for having us in your inbox ❤
Come say hey over on social!