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20 Ways To Build and Grow an Email List

A simple newsletter or email list can transform your business. No contacts yet? It’s never too late to start collecting them. Don’t have a marketing budget? No problem. Not great at writing? We can work on that.

Despite what you think, it’s a lot easier to get a newsletter or email campaign off the ground and into the inboxes of people you want to connect with. Whether you’re using them to share exclusive content or promoting your products, emails are one of the best ways to own your audience and have their undivided attention. Where should you start? We recommend determining your intent and having a goal in mind. Then, create your welcome message to let readers know what to expect. Lastly, get those sign-ups through a CTA, or by creating a free downloadable digital product as a lead magnet (The Leap can help you with that). The rest? You’ll have to keep reading to find out.

Little Extras

🚨 Breaking: TikTok’s $1 billion creator fund is shutting down on December 16, 2023. Luckily, you’ve already started planning out a digital product strategy, right? If not, it’s never too late to start building yourself a sustainable revenue stream.

💱 Get excited, because making money on YouTube just got easier. The platform has lowered subscriber requirements for its Partner Program and expanded it to 37 more countries, which means more creators globally can start making ad revenue.

🔮 Your 2024 social media predictions are in: Threads will become a real competitor with X. Celebrity-influenced AI chatbots will flop. Expect to see avatars and AR everywhere.

🗞️ Are creators the new journalists? As users look for relevant sources of media and trustworthy voices, traditional news outlets are ranking second behind content creators.

🖼️ Meta is testing a feature that will allow your pals to submit content and add to your posts. No AirDrop needed at the big event? We love collaboration and efficiency.

🧵 Threads is hot on X’s heels with three new features: polls, GIFs, and pinning posts. But when it comes to catching up with X, there’s still work to be done.

14 Foolproof Ways to Market Your Podcast

There are 3.1 million podcasts in the sea, so how do you get yours to stand out? The answer is simple: good marketing. Yeah, we know, easier said than done.

The reality is, most podcasts have grown from scratch (minus anything by NPR) via word of mouth and from repeated exposure. That means if you’ve got a unique perspective and your podcast is good, you won’t have any trouble getting listeners. The key is finding your target audience and launching your seasons strategically. Thinkific explains everything else you need to know with 14 ways to market your podcast, so that you can choose what’s right for you and get your ideas out there.

How Top Creators Are Using Instagram’s Broadcast Channels

Are you using Instagram's broadcast channels yet? First launched in February with a select group of users, this feature has since opened up to anyone with a Creator account and has been gaining momentum among creators. Not only does it allow creators to build a direct line of communication with their followers, but when paired with Instagram Subscriptions, it also helps creators earn cash from loyal subscribers. On broadcast channels, you can send text messages, photos, videos, and even voice notes. There are infinite possibilities to how you can connect with your audience.

Does a broadcast channel fit into your strategy? Take a look at how creators like meme king Tank Sinatra and alpine skier Mikaela Shiffrin are using broadcast channels, and then dive into our guide on how to start your own.

TL;DR

📩 Feeling stuck when it comes to building your email list? Take a look at our comprehensive guide. Plus: 14 ways to make your podcast stand out in a sea of 3.1 million pods 🎙️ (hint: an email list might help you there, too).

🎉 There are two months left in the year. Ready for some 2024 social media predictions? With changes coming to YouTube’s Partner Program and highly anticipated Threads updates, we expect to see big things on these platforms.

👑​ We came, we saw, we created.