Plus: TikTok enters the text chat, YouTube Shorts outperform the rest, and why companies need to shift in an AI world.
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🪐  You = the creator of worlds. 

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How to Creatively Use Threads to Gain New Followers 

 

In case you missed it, there’s a new platform in town: Threads. Meta’s so-called “Twitter dupe” is designed as a text-based discussion forum that allows users to share ideas, start conversations, and build community. Directly linked to Instagram, your Threads account automatically appears in the explore feed of people who follow you on IG. 

 

Creators are enjoying this fresh and inspiring new world of possibility, especially because it has good vibes, great memes, and potential for real conversations. So, how does one get new followers and grow their audience? Don’t be a needle in a haystack – here are 8 creative ways you can stand out among the rest.

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Little Extras

 

🌎 Creators of the world, spice up your life. Instagram’s new monetization feature, Subscriptions, is finally landing in Canada, Australia, Mexico, and the U.K., among others. 

 

💅  Twitter had a little makeover recently. But the switch from a bird logo to an X isn’t just an interesting rebrand, it’s a sign of bigger changes to come. 

 

🧵 Threads took off faster than you could say Barbenheimer, but the jury is still out on whether it can lure the diehard Twitter users to switch over. 


 👀 If you’re not creating YouTube Shorts yet, maybe this will convince you: 2 billion monthly users are watching Shorts – an increase from last year’s 1.5 billion.

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🧠 In a world of AI, which companies will come out on top? In short: those that can think strategically, critically, and creatively in a world powered by easy access to knowledge. 

 

 🔡  As platforms try to position themselves as Twitter alts, TikTok enters the chat by adding a text-based post feature. 

 

📈 The promises of “the creator economy” have been causing quite a stir lately. Yet as momentum builds, how many brands are really cashing in effectively? 


✍️ WATCH AND TAKE NOTES: This creator pivoted his freelance business to focus on making digital templates. He now earns $250k a year.

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Product Launch Essentials: A Free Webinar with Melissa Ruiz

 

Entrepreneur and business coach Melissa Ruiz is joining Thinkific to help you successfully launch your next product or service. Using strategies rooted in the psychology of buyer behavior, this free webinar will provide practical insights on what to post and when. Join Melissa Tuesday, August 8 at 11 a.m. PT. Register now to watch live or gain access to the replay. 

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What Do Paying Members Really Want on Patreon?

 

Patreon boasts that it “changes the way creativity is funded and supported,” and since its inception in 2013, that is proving to be true. With over 250,000 creators and 8 million paying patrons, this membership platform gives creators a way to generate regular income by providing exclusive content to dedicated subscribers without ads and interruptions. 

 

But what will people really pay for? How do you create content worth investing in? And how much content do patrons expect to receive in exchange? It’s all about finding the right balance between value and effort, while keeping your audience engaged and inspired. For instance, on top of creating a highly produced weekly podcast, you can share quick BTS posts, audio updates from your morning walk, or ask for feedback on a recent episode. Find more tips for maximizing your Patreon earnings in our guide.

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TL;DR 

 

🧵 Whether or not it can lure OG Twitter users, Threads is here to stay, so here’s how to grow your following. As the fight for users rages on, we’re curious if Twitter’s rebrand signifies greater changes  ❎ . Following the trend of text-based content, 💬 TikTok has also entered the chat with a new feature.


✍️ Taking notes: YouTube Shorts is blowing up, this creator makes $250k selling digital templates, and IG Subscriptions goes global 🗺️ (check if it’s available in your region).

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