🏝️ What’s up in creator land? Read more to find out.

Good morning! Have you heard? Meta is working on its own version of Twitter, while Twitter is trying its best to stay alive after some technical difficulties. Meanwhile, Gen Z creators feel embarrassed to post on Instagram (some are saying that the cringe levels are almost on par with Facebook). C’est la vie in these bizarre times. 

Not all hope is lost: TikTok announced a promising new feature (more on that below), Substack is a safe haven for writers, and YouTube is still popping off. It might be time to leave Meta behind and focus your sights on greater terrain.

– The Leap 

Here’s Why You Should Sell Digital Products

Economists are predicting what we’ve all been feeling for a while: a recession is getting closer. In the coming months, there may be fewer brand deals to go around, too. So if you’re an influencer or creator, it’s time to consider alternative income streams. 

Leaning on brand partnerships for financial dependence could result in a whiplash moment, but not for you. You’re smarter than that, and you’re already thinking about your options. Good. Consider this: 7 benefits of selling digital products and how to get started. You’ll be singing “recession-proof, nothing to lose” in your best Sia impression in no time.

Little Extras

 🇺🇸 Creators, your country needs you. An inside scoop reveals that TikTok invited creators to D.C. to fight the good fight against a potential ban. With their help, will the CEO be able to win over officials? 

💰 We’re one month into the much-anticipated new ad revenue program on YouTube. But has it delivered on its payout promises? 

📕 POV: You’re trying to sell an e-book but kind of hate Amazon. Good news: Koji, the link-in-bio platform, just launched a tool for marketing and selling digital reads. 

🤝 Need help with your YouTube Shorts channel? There’s a community for that. If accepted, experts will provide support, advice, and other perks to help you grow, baby, grow.

 📑 New digital download unlocked: study sheets. This influencer must have great note-taking skills, because selling them led to $2 million in revenue. 

🧿 ChatGPT, you better watch your back. Google, Microsoft, Meta, and a flurry of other companies are coming in hot with their own AI-powered chatbots. 

🧑‍🤝‍🧑  You’ve got a friend in Danielle Bayard Jackson. The friendship coach saw a gap in the market, and now earns 6 figures helping women become better friends. 

🤳 You’re an influencer, they’re an influencer, we’re all influencers. Did the Great Recession push everyone into the creator economy?

Everything To Know About TikTok’s Paywall Feature

Paywalls have been a game changer for many creators. The ability to build a more engaged audience while earning recurring revenue is why platforms like Patreon and Substack are growing exponentially. Now, TikTok has joined the club with its new paywalled content feature, called “Series.” With this new update, not only can TikTok creators monetize their content more easily, but they will also be able to publish videos up to 20 minutes long (double the maximum length of a regular TikTok). Read more for everything you need to know. 

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