🍯  Make that creator money, honey.

Well, hello there. We’re two weeks into 2023 – how’s it feeling out there? Hiding under your covers until the coast is clear, or hitting the ground running? Or maybe you’re somewhere in between, easing in gently with your “in and out” list keeping you accountable to your goals. We created our own list last week, AKA our “hot vs. not” for 2023. ICYMI:

HOT 🔥👩‍🚒: 

• Selling digital products
• Creating on YouTube
• Diverse income streams
• Creator-educators
• Owning your audience

NOT 🚫🙅‍♂️:

• Following TikTok trends
• Relying on third-party platforms
• Single income streams 
• Creator-entertainers
• Focusing solely on brand deals

We’re not saying you can’t post your own “dead favorite celebrity” reaction video – you do you. But it’s time to focus on your niche, i.e. work smarter, work strategically. Ready to get into it and make some serious momentum this year? Of course you are. That’s why you’re here. 

– The Leap 

Subscriptions Are Subbing In

Move aside brand deals and partnerships, subscriptions are the new money-makers this year. Instagram Subscriptions offer a way for creators to monetize their content while keeping in touch with their most engaged followers. By paying a monthly fee, subscribers can gain exclusive access to extra content from a creator, including subscribers-only Stories (indicated with a purple ring), live broadcasts, and more. Will you try it out?

Little Extras

🛑  Stop everything. This free resource takes the work out of trying to consolidate all of those trend reports and helps you hone in what to actually do in 2023.

😎  Venture capitalists may be losing interest in the creator economy, but with platforms focusing more on creators, the future is still looking bright. 

📹  From data analyst to running a wildly successful TikTok series, this is how 26-year-old Hannah Williams quit her job to make a cushy income online.

✨  Adam Mosseri, aka el capitan of Instagram, explained the platform’s top 3 priorities for 2023. None of which addresses its failing algorithm, but hey, “sparking connections” sounds cute. 

 📌 If you’ve been poking around Instagram lately, you’ve probably seen something called Collaborative Collections. Basically it’s IG’s version of a private Pinterest board.

⛈️  TikTok’s future looks cloudy with a chance of…. being banned? 

📚 2023: the year to publish a book on Kindle, create an online course, leverage affiliate links, and, generally, make more passive income. Ahem, creator-educators, we’re looking at you.

Top Creators to Watch & Learn From 

You see them, you love them, you want to be like them. These content creators are giving major role model energy, exemplifying the versatility needed to succeed online. They grew in 2022, and there’s no stopping where they might go this year. If you’re looking for some new creators to follow or want a case study in what kind of content consistently pops off, look no further than these creator-educators, including the likes of Hyla Nayeri and Eats by Ramya. Continue reading for the full “Creators of the Month” segment.

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