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title: 01/26 - The Leap Newsletter
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Is TikTok getting banned? Or are they just ramping up? Plus: IG gets a facelift, the 3 most viable side gigs, and sage wisdom from Jay Clouse.

| View in browser 🌐  Everything you need to know in the creator world.   Hey, so you know those movie scenes when the world is on fire and a character is trying to cross a bridge or a tightrope (or something similarly precarious)? And there’s another person saying: don’t look down, just look at me?   Well, the world is a little like that right now, and it’s hard not to hyper focus on those major layoffs or the rising price of eggs. We’re not saying ignore the facts, but let’s focus on what you can do in your own life. As a creator, you can continue to connect with your audience in meaningful ways, work on that e-book or podcast, and create inspiring content. Because whether or not the circumstances change, you still need to cross this bridge. So, eyes up here: we can do this, okay?   – The Leap Short-Form Videos = A Long-Term Strategy   Have you ever looked at the time and realized you’d accidentally spent 3 hours binge-watching TikToks? Okay good, we’re not the only ones. Short-form videos have that special sauce that holds our attention and keeps us coming back for more. Why do people love them? A few reasons: The commitment to watch 60-second videos is low, the entertainment value is high, and they’re typically less polished and more real. Not just for dancers or comedians, short-form video is a great medium for creator educators to offer simple, digestible lessons that’ll help their audience learn something in under a minute or two. Cue binge mode. Little Extras   🤖  A $10 billion investment in OpenAI? And just like that, Microsoft is back in the game.    ✍️ YouTube is out here showing other creator platforms how to make updates that people really want. Analytics? Subscriber recognition options? Instagram: take notes.    💰 “Creator educator” is quickly becoming a desirable part-time job, especially for those looking to earn income through a viable side hustle. 🔄   Your wish to go back to pre-COVID times might be granted, but not in the way you think. With a possible TikTok ban on the horizon in the U.S., what will the future of content creation look like? 🎙️ TikTok is flirting with another popular form of media and, if it all goes well, it could mean bad news for platforms like YouTube and Spotify.    🛍️ If you could redesign Instagram’s home feed layout, what would you do? We’d definitely remove that Shop tab, which is great news, because IG is listening to its users for once.    🍊 Last year, TikTok sponsored VidCon, indicating a huge shift in the creator field. This year, YouTube is their main squeeze once again as the platform makes major moves to bounce back.  🎯 News about TikTok seems to be “heating” up these days. For instance, former employees revealed they have a secret button that ensures videos go viral. Um, can we get access to that? The Key To Succeed as a Creator in 2023   Figuring out how to earn money as a content creator? Join the club! As social media apps continue to develop features that specifically benefit creators, it’s time to consider how to jump onto the gravy train while it’s still hot. To learn how, we’re taking cues from Jay Clouse, the mind behind Creator Science and Creative Elements – a newsletter and a podcast specifically tailored to help content creators make a living. Clouse shares how creators can set themselves up for success in 2023, along with some thoughts on how the creator economy space will shape up this year. Thanks for having us in your inbox ❤ Come say hey over on social! The Leap, 369 Terminal Ave, 400, Vancouver, BC, V6A 4C4, Canada Contact us  Privacy Policy Unsubscribe  |
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