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title: 02/02 - The Leap Newsletter Version A
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Plus: TikTok Pulse falls flat, Instagram adds a “meta” profile pic feature and works on “Channels.”

| View in browser 🛹 Cruisin’ into the creator news in 5 mins or less.   Hey! With the Super Bowl around the corner, we’re here to remind you to embrace the fun of the season. Give yourself a break from worrying about ChatGPT stealing your job, and find marketing inspiration from the advertisements debuting around the big game this year. Maybe you want to make some commercial reaction videos or your own parody versions? This one feels ripe for spoofing. If you’re looking for a boost in your engagement rates right now, why not try something new, possibly silly, and possibly lucrative? You have 10 days.    Let’s go, team.  – The Leap 5 Trends Shaping Influencer Marketing in 2023   Between inflation, a rocky market, and multiple rounds of tech layoffs, many were counting down the days until the new year. Now, content creators are looking ahead to the future, wondering what 2023 will bring and how the latest influencer marketing trends will affect their day-to-day. We’re talking AI (use it or lose it), diversifying your income (many brands now have tighter budgets for influencer marketing), and strengthening your personal brand by hyper-focusing on your niche. Regardless of where you’re at in your creator journey, there’s lots of opportunity to make 2023 your best year yet. Little Extras   🎫 You don’t need a million followers to start earning money. Here’s why tapping into short-form learning content can be the golden ticket for creator educators with smaller audiences.   🤔 Nice try, TikTok Pulse. Creators are wondering whether this program can deliver on its promise, or if it’s better to focus on Instagram and YouTube.   🧮  On YouTube, is the math mathing? As of this week, YouTube is sharing ad revenue with Shorts creators, but only time will tell if it’s the big payout they hoped for. 🎁 When it comes to “gifts,” TikTok is like your boss taking a cut from the tip pool. And now it’s taking an even greater percentage to account for “fees” and such? 💸 How much do YouTubers make? We know you’re curious, especially if you’re considering joining the YT creator club. Even average creators earn $4k monthly. Could that be you?    📺 IG is getting competitive with some of its new features. Up next: channels. In a nutshell, they are public group chats where users can connect over shared interests.   🗓️  Admin lovers, TikTok sees you. Its 2023 calendar overview infographic is a dream come true for those of us who need help staying organized and on top of important dates.    🤖 New Avatar, who dis? Instagram adds a feature that allows you to flip your regular profile picture to reveal your meta-self.  😴  Have problems setting boundaries before bed? Yeah, TikTok knows, and apparently they care about your nighttime routine. Why You Should Update Your TikTok Bio   Think a detailed bio description is a thing for teenagers? Think again. Gone are the days of song lyrics. And let’s face it, unless you’re a TikTok celebrity like Charli D’Amelio, you probably can’t get away with leaving your bio empty. A great TikTok bio could be the change you need to better connect with your audience and increase engagement. While you’re at it, have you ever thought about whether your profile picture and username really resonate with your content? Let’s dive into some of the practical pieces you might be missing on TikTok. Thanks for having us in your inbox ❤ Come say hey over on social! The Leap, 369 Terminal Ave, 400, Vancouver, BC, V6A 4C4, Canada Contact us  Privacy Policy Unsubscribe  |
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