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title: 02/16 - The Leap Newsletter Version A
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Also: TikTok works on a way to reset your FYP, the unexpected trend of slideshows, and all eyes on a new app designed for women.

| View in browser ☕  This week’s creator news: hot, fresh, and very sippable.    Good morning to RiRi and RiRi only. Rihanna was the star of the show at Super Bowl LVII – that's 57, for those who missed the Heinz commercial – as she stepped on stage in an all-red outfit, with a baby bump to boot. The reaction online was one of enthusiasm, and the performance has already sparked a wave of memes. Seven years have passed since Rihanna released an album, but it hasn't stopped our Caribbean queen from making her name heard in the industry.    Take a cue from this mama-to-be: Success looks like saying “yes” to great opportunities, knowing you’re enough (don’t want to dance? don’t), and taking big risks while looking snatched.    Play by your own rules.  – The Leap   On Getting Brand Deals: Does Audience Size Matter?   Think you need a large following to make money online? Pfft, that’s so 2018. A new report published by Hashtag Pay Me – a business that offers a rate calculator for sponsored posts – has found that smaller influencers can still have a great return on investment working with brands. In fact, brands have been turning their focus towards nano- and micro-influencers because of their small yet powerfully engaged audience, which means you can spend less time investing in that followers number, and more time nurturing your community.  Little Extras   🤎 For Black History Month, YouTube is highlighting 16 Black “Shorts” creators you need to know about – from bakers to athletes to comedians, and everyone in between.    👣 Instagram is finding new ways to give you that blue verification badge, but there’s a catch.    🆕 Auto scroll? Saving videos without the watermark? TikTok’s newest features will make sure you never leave the app. 🎧   Spotify is resetting its strategies following recent layoffs. Its new plan? To become the go-to platform for podcast creators and share ad revenue with them. 🐎  Creator Support comes through yet again. Interviewing YouTube employees about Shorts, here’s advice on how to make money straight from the horses’ mouths.     🙈  If you “accidentally” spent hours watching videos on TikTok and now have an embarrassing FYP, TikTok is working on a solution for you to reset your feed.    🥰  Slideshow lovers, your time has come. If you haven’t had an opportunity to flex your skills since 2006, this new trend on TikTok means you can finally live your glory days again.   👀 We’re keeping our eye on this up-and-coming platform dedicated to cultivating a space for women of color who are driving culture forward. ☑️  Creators have mixed emotions about the idea of ad revenue sharing on Twitter. Some think it’s a little too scammy, whereas others feel it could encourage better content. Hbu? How ilovecreatives Founder Puno Built a 6-Figure Business    Puno isn’t just here to entertain you with her wonderfully wacky sense of humor, she wants to “edutain” you with her content. A “slashie” who’s a web designer, video director, and teacher all at once, Puno is the founder of ilovecreatives, a platform helping freelancers and creatives build their digital skills, teaching anything from video creation, Squarespace design, to copywriting.    Like most creators, Puno had no idea what she was doing when she first started. Now, she’s making 6 figures – and it’s safe to say she has some of the best ads in the game. We interviewed Puno to get the deets on her secret entrepreneur sauce. Check Out This Newsletter For Creators   Let’s face it, you can get more out of a well-curated newsletter than most things out there these days. ICYMI is a newsletter by Lia Haberman, adjunct instructor of Social Media and Influencer Marketing at UCLAx, geared toward solo-preneurs, social media managers, and independent creators. Lia’s ability to offer concise yet thorough industry updates, while keeping her emails’ content entertaining is a testament to her expertise. If you’re looking for another weekly round-up (aside from ours) on trends, predictions, and digital habits, look no further. Thanks for having us in your inbox ❤ Come say hey over on social! The Leap, 369 Terminal Ave, 400, Vancouver, BC, V6A 4C4, Canada Contact us  Privacy Policy Unsubscribe  |
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