🍻 Cheers to the freakin’ creator news this week.

According to Beyoncé and Merriam-Webster, it’s cuffing season, boo. In case you’re already paired up, here are some sweet somethings for you this week. If you feel like falling in love with a new platform, we’ve found that feel-good fit that’s just right. If you need some drink in your cup, we’re pouring out some juicy insights on all of the latest things going down online (hint: IG’s latest update has got us “reeling”). Time to lock in hits, views, and followers, and leap into this season strong and secure.

Cuff it, cuff it, baby.

– The Leap

How to: Make Products with Digital Appeal

Low effort, high return. Isn’t that the goal of any business owner? Heck, any human doing anything. When it comes to fueling your brand, it’s all about working smarter, not harder, and that means considering the plethora of digital products you can create. What do we mean by “digital products”? Online courses, templates, e-books, and audio files, to name a few. Basically, intangible goods that are created once, and sold (hopefully) a million times online.

Digital products can produce higher profit margins than physical goods, making them appealing and lucrative to sell. Wondering how to get your feet wet? Here’s your how-to guide.

Little Extras

📽️​ So, you want to make money on YouTube without your face being plastered everywhere? Enter the video editor.

​👎​ Is TikTok secretly rating us? Yes, but less hot vs. not, and more diligent vs. unwilling to participate.

🎙️​ Tune in: ​Allegra Shaw says “uncle” to a normal career path for a successful creator-led brand. 

🙏 You can now schedule Reels on IG, and it’s the news we’ve all been waiting for. Now if only we could get back 2019-levels of organic reach.

🎶​ MySpace, is that you? Low-rise jeans aren’t the only thing back from the early noughties.

​🤩 From the job a million girls would kill for to full-time creator, how Chrissy Rutherford took the leap is seriously inspiring.

💔​ Relationship status: it’s complicated. Creators hate to love social media, but what’s the alternative?

💏​ CTV + YouTube Shorts = a match made in Heaven. Marketers take note.

🤑 Will your followers pay for exclusive BTS? IG has rolled out Subscriptions and it may be your best bet at instant gratification ($$$).

A Platform for Every Creator

If you feel a little bit like Goldilocks trying out every platform to find something for your business, we feel you. As the creator economy grows, so does the selection of apps and tools available to you. An endless offering means finding a great fit is inevitable, but where does one start? We did the heavy lifting and explained 17 of the best creator platforms out there right now, from the podcast platform Anchor to e-commerce specialists at Pietra, as well as newsletter platforms like Substack and Patreon. Listing the pros and cons of each, let’s dig in and find that fit that’s jusssst right.

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