🌴 Step into the jungle of the creator economy.

The Stats Don’t Lie: 40 Must-Know Creator Economy Statistics 

The year is 2023. Beyoncé is still queen, content is still king, and the creator economy is booming. With the industry projected to reach $480 billion in the next five years, there’s no better time to be a content creator. Take your pick: podcaster, YouTuber, course creator, Twitch streamer, blogger, etc. The list is endless and the opportunities are even greater. 

But hey, don’t just take our word for it. The stats don’t lie, and we’ve gathered all the juicy details to help paint the full picture. Feel free to send this to your work friends when they ask you why you’re making TikToks over lunch.

Little Extras

🤲  Meta is trying its hardest to pay you on Instagram. Or at least that’s what it seems with its new monetization program for Reels. 

📲  If you’re a content creator on YouTube, ads are your ticket to a payout at the end of every month. And now they’re being optimized for Shorts.

🤖 AI is quickly becoming creators’ new best friend. It seems artificial intelligence platforms and tools are taking over on social media, with 94% of influencers now openly using them.

🏆 In an unexpected turn of events, Facebook has surpassed Instagram as influencers’ preferred platform. Will it be able to compete with TikTok and YouTube? For now, definitely not.

🤫 The secrets of being a good influencer? Being a friend, not gatekeeping your expertise, and making unique content. Here are more tips from creators who were able to grow organically online.

💼  Sometimes being let go is a blessing in disguise. This creator moved to a new country for her dream job, but was fired after a year. She now earns 6 figures, works half the time, and is living her best life.

💸 What do we want? Affiliate options on short-form video. When do we want it? Now! Sarah Palmyra is seeing a lot of sales via Instagram, but brands aren’t paying attention. 

🎤  TikTok has been transformative for musicians and singers, and now the app is experimenting with a new feature that might help amplify them even more.

How Kyyah Abdul Went From Corporate Job to Creator

Creator Kyyah Abdul’s success story didn’t happen overnight. She first started a YouTube channel in 2018, but it wasn’t until she started making career advice TikToks a few years later that her platform really took off. Leveraging her corporate experience, Kyyah provides her audience with tips and tricks to succeed at the office, from securing a job to negotiating a raise. Not only that, but she’s also been able to flip her following into a number of income streams.

We sat down with Kyyah and asked her the big questions about how she grew her audience and revenue as a creator. Get your notebooks ready. 

TL;DR 

🧐 The stats don’t lie: it’s a great time to be a content creator. Between new monetization efforts for Reels, optimized ads for Youtube Shorts, and TikTok helping amplify musicians, the future's looking bright 🌞 .

 📑  Who else should you take creator advice from than someone like Kyyah Abdul, who went from corporate job to content creator? 👏 Also, meet the woman who went from fired to 6 figures as a creator. 💸 We don’t know all their secrets, but we do know the tried-and-true ways to grow your following.

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