TikTok’s Favorite Event Planner Melissa Andre Is Getting the Party Started
Does Melissa Andre have your dream job? If planning parties for stars like Drake, Sofia Richie Grainge, and Charli D’Amelio sounds up your alley, then yes, Melissa is major goals. But don’t worry, the event planner and content creator doesn’t gatekeep, as she regularly shares her wedding and party planning tips with her 230K followers on TikTok and Instagram. Need inspo for your next birthday or dinner party? On Melissa’s profile, you’ll find videos on how to nail that centerpiece or master a theme, no matter what your budget is.
Unlike most event planners online, Melissa isn’t using her content to show off or get clients. Her goal is to educate and inspire people who want to creative-direct and execute events themselves. We caught up with Melissa about how creating digital products like event planning guides supports her audience, her recently launched newsletter, and more.
Little Extras
💸 TikTok has a billion active users, so why are creators struggling to monetize? According to TikTok, it’s time to post longer content.
☕ Emma Chamberlain got famous on YouTube, but she’s barely posting anymore. What does she think about the state of YouTube, vlogging, and building a brand? She spills it all in this unfiltered interview.
🤩 Inspo alert: Forbes’ 30 Under 30 Social Media 2024 list just dropped. From activists and artists, to vloggers and mental health advocates, these creators are changing the internet one post at a time.
Be Confident on Camera: A Free Webinar on December 12
Your fave creator educators all have something in common: they’re captivating on camera. But if you feel a bit shy in the limelight, you’re not alone: nearly 99% of people are a bit awkward when the lens turns their way. That shouldn’t stop you from connecting with your audience in a personal and authentic way, though. Let’s turn that fright into fearlessness.
Get all the insider secrets from ex-YouTube and Instagram employee, Jon Youshaei, at his free webinar hosted by Thinkific on Tuesday, December 12 @ 11 a.m. PST / 2 p.m. EST. Jon provides everything you need for a best-in-class show, like how to use scripts to your advantage, the subtle changes that give you a sense of authority on camera, and professional strategies used by renowned directors.
You don’t want to miss this one. Register now for access.
Team Work Makes IG Collab Posts Work
You know what they say: team work makes the dream work. When it comes to Instagram’s Collabs feature, this is especially true. This feature lets up to three users collaborate on posts and Reels. If you haven’t tried it yet, here’s why you should seriously consider creating Collab posts.
Picture this: by teaming up with fellow creators, you not only boost your social credibility, increase your posts’ visibility, but also effortlessly reach a whole new audience. Not to mention, Instagram has a penchant for promoting new features, which means leveraging Collab posts can play a pivotal role in staying in the algorithm's good graces. Need we say more? Here’s everything you need to know to start using Collab posts strategically.
TL;DR
Emma Chamberlain’s raw, honest, insightful YouTube interview is a must-watch for every creator.
Having a hard time monetizing on TikTok? You need to start posting more long-form content.
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