It’s the most wonderful (re: busiest, hectic) time of the year when most people fall somewhere between lords-a-leaping and mouse-a-sleeping. We’re taking a break until the first week of January to give you time to rest, dance, and get merry. But don’t worry – this issue is stuffed like a turkey to keep you satiated until then.
Our last newsletter of the year brings some hot 2024 trends to sip on, marketing strategies to unpack, and creators’ secrets to success to fuel your yuletide fire.
Thanks for making this year incredible for us at The Leap. Between launching our AI-powered digital product builder and reaching 65K subscribers, this year has been a gift wrapped with a bow (P.S. if you haven’t worn a bow yet this season, there’s still time).
We’ll see you next year.
– The Leap
How Meredith Bartel Became #WeddingTikTok’s Top Creator
Do you love spreadsheets, logistics and event planning? Then you’ll understand why Meredith Bartel got into the wedding business. After organizing her own wedding, she launched a wedding planning company, Plus One Planning. But she didn’t stop there – she figured that brides and grooms needed more than logistics; they also needed coaching, insights, and advice to ensure they could keep calm and enjoy their big day.
After going viral on TikTok (a video about plus-one etiquette had people really riled up), she amassed over 10K followers in 48 hours, and has become one of #WeddingTikTok’s fave creators. The success has allowed Meredith to launch an array of online services and digital products, including 60-minute virtual video chats, design consultations, and her 30+ page Wedding Weekend Handbook – a cost effective alternative to hiring a day-of coordinator.
We picked Meredith’s brain on her approach to social content (hint: the more authentic, the better), her pricing model for digital products, and what she has planned for 2024.
Little Extras
🤝​ Will Google’s AI technology, Bard, be damaging for YouTube creators? Essentially, a robot can now watch YouTube videos and pull info for you, so the question is: how will that affect views?
📸 Lights, camera, action: learn how to get confident on camera with this free Thinkific on-demand webinar with ex-YouTube and Instagram employee Jon Youshaei.
🔎​ What were people googling in 2023? To name a few: Oppenheimer, The Last of Us, the Titanic. Besides being intriguing, this report is a key into what you could discuss for more engagement online.
đź“ť Instagram is really trying to make Notes happen with the addition of a video loop feature that allows your pals to see a 2-second video for 24 hours. Will this boost user interest?
🎯​ If you’re looking to target Gen Z in your marketing next year, here’s the 411. Think authenticity, putting your values first, and establishing more meaningful partnerships.
So, You Want to be an Online Fitness Coach?
The online fitness scene is about to blow up big time in the next decade. In 2022, it was worth around $14.9 billion, but Allied Market Research predicts it's going to skyrocket to a mind-blowing $250.7 billion by 2032. Now, those are some great gains.
Between AI software making content more engaging than ever and health insurance companies becoming more interested in the industry, there’s a lot of potential to explore for creators. If you’re already health-conscious, have a great workout routine, or are simply looking to switch things up, it’s time to talk about how you could become a fitness coach yourself.
Where should you start? According to our friends at Thinkific, all you need is a comprehensive plan. Covering everything from how to develop a solid brand, figure out your niche, price your services, and more – they did the heavy-lifting so you can hit the ground running.
Turn TikTok Views Into Money in the Bank
It’s the end of 2023, and TikTok boasts more than 1.5 billion active monthly users who are shaping internet culture and expanding the creator economy one view at a time. This surge in activity has helped accounts from every industry and niche go from mere passion projects to full-on businesses. Take Miss Excel, for example: a few viral videos about Excel spreadsheets later, she’s built a 7-figure business via her social platforms, webinars, and digital products.
TikTok is driving the zeitgeist. And now that worries of a ban are likely behind us (remember that?), it’s safe to say there’s still lots of money to be made by harnessing the power of the platform.
The right time to start monetizing on TikTok is now. Don’t worry, it’s easier than you think. And the good news is you don’t need millions or even thousands of followers to start. Read on as we break down how to make money on TikTok in 2024.
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