🐢 Reminder: slow and steady wins the race.

Get In, We’re Learning About Automotive Content Creation 

The world of automotive content creation is fast-and-furious, full of inspiring creators carving out new paths for both car lovers and the car curious to follow. One name to watch is Alexander McInnes, also known as The Car Creative on YouTube and Instagram. Creator, photographer, educator, and car enthusiast, Alex offers something for everyone on his platform for all things automotive. Cars aren’t really your speed? No problem – he also posts photography how-to guides, software and camera reviews, and even advice for aspiring creators.

Content creation has allowed Alex to do more than share his passion for the automotive industry, he’s also found a space to educate and sell digital products like Lightroom presets. How did he go from passion to career? We asked Alex about his background, growth strategies, and how he creates valuable products for his customers.

Little Extras

🛍️ TikTok is now a one-stop shop thanks to the new TikTok Shop feature. But some immediate pushback from users means creators will have to tow a fine line. 

🎬 Canva better watch its back because CapCut just launched its graphic editor dupe. Is it better than the original? You be the judge. 

⁉️​ All the questions you had about the YouTube Shorts algorithm but didn’t think to ask, all summed up in a video interview with YT’s Director of Shorts Product Management.

♻️ Reduce, reuse, and repurpose isn’t just a nice mantra for cleaning up the environment, it’s also a helpful tip for creating social media content.

😎 Looking for a little more privacy online? Meta hears you, and is testing out a feature that will allow users to hide their “likes” from curious eyes.

🛑​ If you thought talk about the U.S. working to ban TikTok was so 3 months ago, here’s a news flash: politicians aren’t giving up yet. 

🇨🇦 TikTok partnerships are alive and well in Canada. Despite concerns about data privacy, TikTok has a plethora of partnerships with cultural events, sports teams, and entertainment up North.

🔥 Creators, don’t do anything until you have these 50 tools locked into your belt and added to your strategy online.

How Much Does TikTok Really Pay Creators?

Let’s face it, it’s a money game online, and the winners are the ones who are balancing time invested and income earned. It seems like every social platform is finding ways to put money in your pockets (even Snapchat), but the one that comes out on top as a creator favorite is TikTok.

TikTok stands out for at least two reasons: the intuitive algorithm and a plethora of options for generating revenue. In the last few years, TikTok has launched the TikTok Creator Fund and the Creativity Program Beta, both of which pay creators a slice of TikTok’s revenue based on views. But how much do they really shell out, and is it worth it? Who qualifies and how can one determine if the time is worth the investment? Let’s break it all down for you. 

TL;DR 

🤔 Despite continued concerns over privacy on TikTok, activity is only increasing are for the neighbors up North 🇨🇦. Also, TikTop Shop is getting mixed reviews, so if you’re using it, here are some dos and don’ts to keep your audience happy.

🤝 Creators, the support is endless: The Car Creative has some of the best automotive content tips, CapCut just launched a free graphic editor tool, and this comprehensive list highlights 50 resources you can’t live without ✌️.

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