♨️  The weather is hot, but these updates are hotter. 

Meet Camille Janae, Curly Hair Educator and Content Creator

The curly hair community is growing online, and at the forefront of the conversation is Camille Janae – a salon owner, educator, creator, and digital community founder. For most business owners, posting online is just a great way to market their services, but for Camille, she saw potential to do more with her content. After experiencing success on TikTok as an educator, she founded The Collective, a virtual membership community for people who have curly hair and locs, looking for knowledge, guidance, and personal support.

Building a community doesn’t come without its tangles, but through a process of trial and error, Camille has been able to grow a flourishing digital community and earn extra income at the same time. We sat down with Camille to talk about what makes The Collective so unique, and how she manages creator burnout while scaling her growth. 

Little Extras

🥜 Through TikTok’s Creator Fund, creators were earning peanuts. Now, they are bringing in as much as $5-6k a month, and it’s all thanks to TikTok’s CPB (Creativity Program Beta). 

👑 Since the inception of Reels in 2020, video content has been king on Instagram. To make it easier for users, IG has added a Reels template browser that helps you search popular formats and trends. 

🧵 What we wanted on Threads: a dedicated feed to see what our friends are posting. What Threads gave us: a “follows” tab that highlights our recent followers. Well, at least we have translations now. ¿bien?

🍎 From freelance designer to digital template business, Ali Rahmon is certainly enjoying the fruits of his labor, earning $250k a year and working on average 4 hours a day.

🧐 When Threads was launched, social media managers jumped onto the bandwagon with one question: What’s the strategy here? The answer: No strategy, no worries.

🛍️ Brands that create digital products will be the brands that last. In a new era of consumerism, here’s why it’s valuable to offer a blend of physical and digital products. 

🎆 If you want to make your video content pop like fireworks, marketers recommend edutainment, a call-to-action, and a willingness to try new things.

🎥 Will the rise of video content leave Facebook in the dust? Not for now. FB is rolling out new features including editing tools and a rebrand on the discovery tab to keep users engaged.

 👀 A VISUAL  👀 Do you have auto scroll on TikTok yet? Here’s how to see if you do.

How To Add Instagram Broadcast Channels to Your Strategy

Think of Instagram's broadcast channels like a community bulletin board with a side of group chat, except only one person (i.e. the creator) does the talking. First launched in February with a select group of users, the feature allows creators to directly message their followers things like behind-the-scenes content, sneak previews, voice memos, etc. By June, it was clear the feature was a success, and it finally became available to anyone with a creator account. 

Not only do broadcast channels give creators an opportunity to foster deeper connections with their followers, but the feature also pairs well with Instagram Subscriptions, as you can create exclusive channels for your subscribers only. With broadcast channels, you + your audience = one big happy Insta-family. 

Should you start a broadcast channel? How do you test the waters? We’ve put together a simple guide on how to get yours set up and ready to add to your social strategy. 

TL;DR 

💯 A few examples of why digital products are the way of the future: Curly hair and loc specialist Camille Janae is growing her service offering with a digital community, and Ali Rahmon is bringing in $250k selling digital templates. 

🏎️ Changes on social media are coming in fast and furious. Fast: TikTok rolled out auto scroll and its new creator fund is proving to have an impressive ROI. Furious: A highly anticipated, slightly disappointing Threads update. Neutral: Facebook pushes video content with new tabs and editing tools.

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