Plus: TikTok’s greatest hits of 2023, Substack’s video capabilities, and Pinterest Predicts is a magic 8 ball into tomorrow’s trends.
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🎄 May all your days be full of merry content.

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How Much Should You Charge for Your Digital Products?

 

The big question for every creative and entrepreneur is: How much should I charge for my product? It’s a Goldilocks dilemma: Too little and you might not get a healthy return for your work. Too high and you might scare people away entirely. Putting a price tag on a digital product isn’t always simple – so, how can you figure out the right price?

 

When it comes to pricing digital products, there’s no one-size-fits-all approach. There are generally three price models to choose from: value-based, cost-based, or competitor-based. How you price your product will depend on what’s already on the market, how much effort you put in, and what your end goal is. We walk you through each pricing strategy, highlighting the pros and cons so you can not only feel confident about your product, but also secure more sales (because isn’t that what it’s all about?). 

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Little Extras

 

🏆 Still thinking about the Roman Empire? Can’t get “girl dinner” out of your head? Thank TikTok. Here’s a full list of the top videos, songs, and artists that made a mark in 2023.

 

🏃 We’re in the AI race era, and Meta is gaining momentum with its new AI innovation: Imagine with Meta. This standalone AI-powered image generator competes with DALL-E, Midjourney, and others.

 

🎬 Substack proves it's not merely a newsletter platform by adding video tools and expanding its video capabilities, which allow creators to create multimedia content for their subscribers. 

 

🤖 The next version of “is this cake?” will be “is this an AI influencer?”. A Spanish ad agency created a hyper-realistic AI model to work on brand deals, signaling big shifts in the influencer sphere. 


📌 Wondering what trends are going to be big in 2024? Pinterest Predicts is a new report on what people are obsessing over, providing great insights as to what will be trending in the near future. 

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A Vision Board Mini-Course by Andrea Casanova

 

Andrea Casanova is a viral marketer, public speaker, and content creator helping her audience of nearly 70K IG followers build their network and net worth online. Her main goal? Turning brands into influencers, which she does through coaching, her podcast, and educational content. She’s been featured in Bloomberg, and has worked with brands like TikTok, Google, and Adobe. But she hasn’t stopped there – she leveled up her offering with a mini-course all about vision boarding and manifesting your dream life. 


Using The Leap, Andrea’s Vision Board Mini Course comes right in time for the end of the year and the beginning of the next. We can see it now: you host a vision board night with your friends, make mocktails and cheese plates, and watch Andrea’s course together while mapping out your best life.

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How To Monetize YouTube Shorts (Even Without 1,000 Subscribers)

 

YouTube Shorts came about at the height of TikTok’s popularity, serving as a solution for YouTube creators who want to repurpose their videos into short-form content. But how effective are YouTube Shorts? Well, according to the platform, these bite-sized videos bring in billions of views daily. That translates to a lot of potential audience growth and earning opportunities. 

 

Who can monetize with YouTube Shorts? Fortunately, you don’t need a huge following to start cashing out on your content. In fact, you don’t even need 1,000 subscribers to qualify for the recently expanded YouTube Partner Program. Let’s get into it.

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TL;DR 

 

  • How should you price your digital products? We break down three popular pricing models.
  • TikTok’s greatest hits of 2023: Girl dinner, the Roman Empire, a whining French bulldog, and more.
  • Substack provides more multimedia options than ever by expanding its video capabilities.
  • Real or AI? A hyper-realistic AI influencer could signal the beginning of a new trend in marketing. 
  • Pinterest Predicts offers insights on what’s about to go viral in 2024. 
  • A perfect end-of-the-year course: Andrea Casanova’s vision board mini-course, built with The Leap.
  • ‘Tis the season to monetize YouTube Shorts, and we’ve got the scoop on how to do it.

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