🚶 Hey babe, take a walk on the creator side.  

Hello there. Question: If Gen Z is quitting their jobs in record numbers, what exactly are they leaving the workforce to do? Well, as it turns out, Gen Z is looking to make life their full-time job. It may seem counterintuitive to be quitting in this economic climate, but the allure of earning money online is too tempting to pass up for Zoomers. Shunning corporate spaces altogether, recent data shows that Gen Z will make up only 27% of the workforce by 2025. In lieu of a desk job, they’ll be converting followers to income via TikTok, Instagram, and YouTube. Hey, unprecedented times call for unprecedented measures. 

Jealous? Join them.
– The Leap.

How Does the YouTube Shorts Algorithm Work?

As you may already be aware, we highly recommend using Shorts to grow your audience on YouTube. With Shorts, video creators can expand their reach beyond their usual viewership. But what’s the best way to work with the algorithm? We pulled together insights from YouTube employees to get down to the nitty-gritty of what you need to do to make the most out of your channel and your time. Read more for the answers to all your burning questions about Shorts and ways to guarantee success.

Little Extras

🎰  We’re in the era of pay-to-play online, and we’re not talking about OnlyFans. Platforms like Meta and Twitter are struggling to keep up with the changes – and it’s going to cost you.

 💸  New name, who dis? TikTok is launching the beta version of Creator Fund 2.0, aka “the Creativity Program,” which promises bigger, better payouts for creators.  

🎙️ Watch out Spotify, YouTube is venturing deeper into podcast territory. This development is major good news for podcast creators who are tired of distributing across platforms. 

🔁  Have you noticed a repost tab on TikTok? Be careful what you repost, because now your friends and foes can see everything. 

🗃️  Analyze this: YouTube rolls out new features to help data-loving creators monetize their efforts online. 

📵 Canada follows in the footsteps of the U.S. and E.U. by banning TikTok from government-issued devices. Is this the first step to more TikTok restrictions?

🍋 In the age of “de-influencing,” will an app dedicated to e-commerce be a lemon? ByteDance hopes not, as it launches Lemon8 with the aid of paid influencers.

💋 As AI-generated content gains momentum, even Later is jumping on board with its AI Caption Writer. Will you give it a try?

🎶  As YouTube competes with TikTok as the leader for short-form video content, the platform has finally launched its new resource, Creator Music.

6 Non-Etsy Options for Selling Digital Products

Etsy? In this economy? With the platform’s rising fees and it being more saturated than ever before, selling digital products on Etsy isn’t cutting it for creators anymore. As much as we love this online marketplace, it may be time to check out some alternative options. For those looking to sell digital products, we’ve investigated six different platforms and the benefits of using each one. Whether you’re looking to connect with a niche audience or just hoping to save on transaction fees, read on to learn about the best platforms for your digital business. 

What’s Buzzing in the Creator Group Chat 

If you want to connect with like-minded creators but feel more comfortable doing it from your couch, then you’ll love The Leap’s Creator Group Chat. Our exclusive digital space for creators is buzzing with activity from both inquisitive beginners and experts sharing their insights. This week, some hot topics have been: 

✍️ How to get YouTube sponsorships
 🔍 Transparent rates for UGC
🖥️  Webinar models for digital sales: yes or no?

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