Looking to switch careers but don’t know where to start? Eliana Goldstein has been there. After years working in the corporate world, Eliana swapped career tracks, launched her own career coaching business – and soon became a prominent name on CareerTok.
On social media, Eliana brings her career coaching services to a global digital audience. Through helpful videos and infographics, she provides her followers with the advice they need to navigate the modern job market, whether they’re looking to write a job-winning CV or deciding to finally jump ship.
We asked Eliana about how she got started as a content creator, her best tips for monetization, and how she uses digital products to funnel followers and clients.
⭐ Do you ever miss earning a gold star for good work? Instagram is rolling out Achievements, a place for you to track milestones and goals in your Professional Dashboard.
👯 Between Gimme the Mic, TikTok Trivia, and now TikTok Live, TikTok is working hard to bring creators and users together to showcase and reward great content. Want to participate? Here’s what you need to know.
Is This Thing On? How To Improve Your Podcast Audio
Have you ever started listening to a podcast episode but turned it off because the audio quality was distracting? There’s nothing worse than wanting to listen to an interesting topic, but being physically unable to. Of course great content is key, but poor audio could keep your listeners from coming back.
Achieving great audio quality isn’t just about eliminating background noise. It’s also about minimizing silence gaps, leveling out loud vs. quiet voices, and testing your equipment before even hitting record.
Using the right headphones, a high quality microphone, and mixers will get you on the right track. But how far away should you be from the mic? How should you set decibel levels? This guide by Thinkific helps you fine-tune your recording setup for optimal podcast audio.
Value Ladder: The Creator Secret for Success
That creator you follow went from offering free digital products to having a full-blown business. Now they’re talking about making 6-figures a year. How exactly did they scale their business? We know you’re curious, so let us introduce you to the value ladder.
In a nutshell, value ladder is a marketing concept that starts with the launch of a lower-priced, entry-level offer and builds to a premium product. Basically, the goal of a value ladder is to create a series of products or services that offer your customers progressively more value, each step building on the previous one.
How do you build yours and what are the benefits of implementing this strategy in your business? We thought you’d never ask. Get ready to ascend to higher levels of growth with an elevated business strategy.
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