🌎 It’s a creator’s world and we’re just living in it. 

Snapchat Reinvents Itself as a Creator Platform

Someone tell Kylie Jenner to open Snapchat again. Turns out, the social media app many thought was dead has undergone a bit of a glow-up, going from a friends-only messaging app to a full-blown creator platform. Competing with the likes of TikTok and YouTube, Snapchat has announced its very own creator revenue-sharing program, inviting select creators to test it out. 

How do you qualify for the program and potentially cash in? We dug into the details of how it works, plus 5 tips for getting more views on Snapchat Stories.

Little Extras

 🎤  Thank you for coming to Shou Chew’s TED Talk. The CEO of TikTok is in the spotlight these days, and he’s working hard to wax eloquent on all of the platform’s benefits. 

🍄 The creator economy has mushroomed into a widely successful industry, and there’s no signs of it slowing. According to Goldman Sachs Research, it could reach half-a-trillion dollars by 2027.

🤏 How short should your Shorts be? How much money can you bring in? Paddy Galloway did a deep dive on all of the YouTube Shorts stats for you. The key takeaway: the longer your video, the better.

👾 If you forgot to try out Lensa back when it was trending, don’t worry: TikTok will help you digitize your profile picture with its very own AI avatar feature.

🏎️   These creators found their lane in the fastest-pace environment around: Formula 1. 

 💅  What do virtual humans, nail art, and majorette dancing have in common? They’re all trending on YouTube right now. 

♻️  Everyone on TikTok already knows this, but it applies elsewhere too: reuse your content. Hey, people are forgetful, so why not recycle those top performers a few more times?

🖼️ Tired of making videos constantly? Don’t be down in the dumps – try “photo dumps,” the tried-and-true trend that performs well and is much easier to do.

How To Make Binge-Worthy YouTube Shorts

YouTube Shorts are bite-sized videos that made their global debut in 2021, when everyone was online more than ever. Now with a new ad revenue-sharing program, Shorts have become a great monetization opportunity for creators. Designed to be 60 seconds or less, they’re quippy pieces of content that are easy to digest and quick to make. If you haven’t explored this new format on YouTube yet, we’ve put together a simple guide on how to start, what to focus on, and answered some frequently asked questions about them.

A Live Mastermind Chat with Jen Glantz

If you could ask a successful author and podcaster anything, what would it be? How do you build a thriving online community? How do you write and market a book? How do you get your podcast off the ground? Get your burning questions ready because Jen Glantz, the host of “You're Not Getting Any Younger,” is hosting an exclusive AMA (Ask Me Anything) session with members of our Creator Group Chat today at 12 p.m. (ET). 

What’s our Creator Group Chat, you ask? It’s The Leap’s exclusive digital space for creators to network, connect, and break down big topics in intimate discussion rooms. Hosted in the Geneva app, we have hundreds of creators plugged in. If you want to join the party and tune into mastermind sessions like this one with Jen Glantz, click below to request access. 

TL;DR 

🤖 Snapchat has entered the creator space with a major glow-up. If you’re looking for your own, TikTok is launching a feature that will turn your profile picture into AI avatars. Speaking of TikTok, CEO Shou Chew addressed some sticky questions during his TED Talk interview.

🎬  3.3 billion views later, here are the stats around a successful YouTube Short. Now, go and make your own. If you need a place to start, these are the hottest trends right now.

😌   Between photo dumps and recycling older content, it’s safe to say the way forward is: the simpler your content, the better. P.S. Have you joined our Creator Group Chat yet? Make your life easier by networking, learning, and growing with other creators.

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