Don’t worry, that cringe-worthy website from the year 2000 isn’t back from the dead (unlike everything else from the early aughts). To start the year, we’re looking at all of the hot creator trends, sizzling apps to jump onto, and digital products that will be guaranteed money-makers, side by side with everything that is out and old news according to experts in trend forecasting. Ready for a game of hot vs. not?
HOT 🔥 💸
SELLING YOUR OWN DIGITAL PRODUCTS
This year, we’re coming into financial independence by releasing more digital products than ever. On the “almost too hot to handle” list: selling on GumroadandTikTok, and making easy income with templates and presets.
NOT🙅 🚫
RELYING ON BRAND DEALS
As brands sheepishly back out of sponsored posts due to reduced budgets, we’re no longer relying on brand deals and ad partnerships to pay the bills. This is the year we start making our own revenue on our own terms.
HOT 🔥 💸
CREATOR-EDUCATORS
They’re knowledgeable, they’re passionate, they’re making money, and they’re not going anywhere. This is the yearcreator-educatorsbecome hotter than ever. WithYouTube focusing on this creator demographicwith an upcoming paid Courses feature, it’s safe to say that creator-educators are going to be filling their pockets in the months to come. Are you ready to join them?
NOT🙅 🚫
CREATOR-ENTERTAINERS
Hey, we’re all about the laughs over here. But sadly, comedyisn’t where the money’s at(unless your dad is SNL's Steve Higgins). This is the year creator-entertainers step up or step over to another kind of content (did we mention creator-educators are it right now?) in order to make money.
HOT 🔥 💸
OWNING YOUR AUDIENCE
Membership platforms are hot on your heels, and for good reason. This is the year creators take more control over their community than ever before with first-party data (aka email lists and other identifying information). With all of the changes on IG, Twitter, and TikTok, we can’t rely so heavily on these giants to carry us into 2023.
NOT🙅 🚫
LEANING ON THIRD-PARTY PLATFORMS
The trend of owning your audience this year inevitably means fewer creators leaning on the help of social media platforms for views, likes, and subsequent sales. Creating incredible content that never gets pushed or promoted by changing algorithms and updates that don’t benefit you is exhausting, which is why this is the year we say, thank you, next.
HOT 🔥 💸
CREATING ON YOUTUBE
It’s been a big year for YouTube and it seems they’re only getting warmed up. As they continue to do the most to help creators turn a profit, prepare to make the jump if you haven’t already. Video isn’t going anywhere, so it’s time to invest your energy where the rewards are.
NOT🙅 🚫
FOLLOWING TRENDS ON TIKTOK
As folks shift their attention from entertainers to educators, it’s safe to say the TikTok trend is kaput. Because the money is found in creating for your niche audience, not in your version of that viral dance.
HOT 🔥 💸
DIVERSE INCOME STREAMS
From NFTs, selling digital products, and building a community through membership platforms, this is the year we build our business strategically to earn income in many ways and in many places.
NOT🙅 🚫
ONE-TRICK INCOME PONIES
Let’s face it, having multiple income streams isn’t just smart, it’s the way to guarantee financial autonomy no matter what the economy looks like. Putting all of your effort into one income stream is definitely not it, so time to get off your one-trick pony and put yourself out there.
TL;DR
For the videophiles out there (aka all of you), here’s a summary of the trends to look out for this year:
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