Also: How to use carousels for your next ad campaign, and Substack’s app gets a makeover.
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The Leap

🗺️ The creator journey: one post at a time. 

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6 Steps To Build Your Email List From Scratch

 

Building your email list is like following a recipe. You gather your ingredients, add them together in the right order, and suddenly you’ve got yourself a good soup. Why make an email list to begin with? A lot of people prefer to receive promotional content through email over social media, and many of those people make purchases directly from an email. Think of your email list as your version of a VIP club, with exclusive benefits, offers, and updates – it’s one of the most effective and direct forms of communication. If you're not using email marketing to connect with your audience, you’re missing out on growing your audience and boosting your digital product sales. 

 

We’ve broken down the 6 steps you need to take, from defining your target audience to promoting your email content. And if you follow our recipe, you’ll be growing a dedicated community of email subscribers in no time. 

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Little Extras

 

💰​ If your love language is gifts and surprises, you’ll appreciate that Reels Gifts is coming to more regions, providing another way for creators to earn cash on Instagram. 

 

🎠 Carousels aren’t just for weekly photo dumps, they’re also an effective strategy for businesses during campaign season. Here’s a guide on how to use carousels to drive more conversions.

 

👀​ Are you on Substack yet? The platform has recently refreshed its app and Home tab design, seemingly evolving from a newsletter-only platform to a social network.

 

âś… Good news for those with a Meta business account: You can now finally buy a verified checkmark through the new Meta Verified for Business Package. 

 

🤖 From the humans who brought you OpenAI, the improved DALL-E 3 is here. The text-to-image model now integrates with ChatGPT to make all your visual art visions come true. 

 

✂️ You know how your YT audience can cut clips from your videos? YouTube now lets you see what they saved and how many views your clips had. 

 

đź’¬ If you haven’t integrated Threads into your content strategy, let Visit Orlando be your muse. The tourism account has successfully grown their following – and this is how they did it. 


🗑️ But just in case you’re really over it, apparently you’ll be able to delete your Threads profile without interrupting your IG account later this year.

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Thinkific’s Think in Color is back with an all-star lineup of women and BIPOC creators, primed to share their wisdom on how to start, launch, and scale your digital product business. We’re opening our waitlist now for you to access exclusive bonuses before the event. Plus, once you’re in, you’ll get access to a full replay on October 19, 2023. Don’t miss out! Sign up for your free preview now.

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9 Great Platforms for Selling Digital Products

 

Chances are you’ve heard of Stan. Founded in 2020, it’s an online platform that allows creators to monetize by selling digital products and services through a link-in-bio landing page. Pros: It’s simple, streamlined, and well-established. Cons: It’s kind of pricey. As much as Stan is a popular option, it might not suit every creator's needs, especially if you’re just starting out and testing the waters with digital products.

 

If you’re curious about other platforms that offer similar features at a lower cost (or even for free!), here are our top 9 picks along with their key features and pricing. Want to create and sell digital products quickly and easily? Then The Leap is the solution for you. Want to do away with clunky online storefronts? Then you might want to look into a platform like DPD. Check out all your options.

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TL;DR 

🍜​ Things that are as easy as soup: Building your email list with these 6 steps; selling digital products with these 9 platforms optimized to help you make more sales; and killing your campaign sales goals with carousel ads 👏.


🤩 This Threads success story is brought to you by Visit Orlando. But if that doesn’t convince you to stick around, you’ll be able to delete your Threads account without interrupting your IG in December. If there’s any app you should be downloading, it’s Substack, especially now that it’s redesigned to be feed-forward.

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