📞 Wake up, your creator dreams are calling. 

8 Top-Earning Creator Educators To Watch

Creator educators (as opposed to creator entertainers) make informational content to help their audience learn, grow, and become better versions of themselves. We’re big fans around here, because these savvy creators are using their skills, knowledge, and curiosity not only to build community, but also build sustainable and lucrative businesses online. The best part? These inspiring individuals exemplify that anyone can become a successful creator by turning passions or hobbies into money-makers. If you have a career vision board, you’ll want to add these eight creator educators who are currently at the top of their game.

Read on to learn more about how you can monetize your knowledge and embrace your main character energy like these top-earning creator educators.

Little Extras

🎯 The influence expert, Dr. Robert Cialdini, is hosting a free webinar on the science of persuasion that you really don’t want to miss. September 6, 2023 at 2:00 PM ET. Registration is free.

💰 Have you ever been influenced to make a purchase from TikTok? Join the club. Turns out relatability, authenticity, and short-form content make TikTokers the ultimate salespeople. 

🤑 If you pay X, it might pay you (heavy emphasis on “might”). Despite early hype around payouts, the potential for monetization isn’t converting many users to X Premium.

💯 Rene Ritchie, aka your YouTube Creator Liaison, lists his top five things that benefit creators, including enhanced live streaming, advanced analytics, and adding links to channel headers.

​⚖️​ Catch 22: The best algorithm for business is also unsustainable for business. How can TikTok creators avoid burnout on a platform built for dopamine hits? 

🤝​ LinkedIn rolls out brand partnership tags in an effort to meet demands for more transparency around advertising online. 

🖥️​ One of Threads’ biggest roadblocks was not having a web app. Now that it’s finally here, time will tell if it's enough to keep users engaged and win over more converts. 

🔥 It’s been a big year for social media platforms. Twitter became X, ByteDance launched Lemon8, and BeReal became a distant thought. What’s still hot and what’s not? Here’s a full list.

🥁 Calling all humdinger champions: YouTube is experimenting with new features, including one that will allow you to search for a tune by humming (or playing the actual song).

Chatting Trends with the Founder of F*** You Pay Me

Curious about which brands pay the most and which pay the least for campaigns and partnerships? There’s a platform for that: F*** You Pay Me (FYPM) collects reviews from creators who have been there and done that, helping creators and influencers negotiate fair compensation based on industry standards. 

The app’s co-founder Lindsey Lee Lugrin, a former model and content creator, came up with the idea of FYPM after realizing she was underpaid for a brand campaign back in 2015. Since the site’s launch in 2021, FYPM has grown to host over 18,000 reviews from 13,000 users, making it a valuable resource for creators and brands alike. Earlier this year, the company released its first-ever creator pricing benchmark report with the goal to identify the biggest influencer pay trends. We asked Lugrin about what she learned putting together the report, the creator economy gender gap, and what’s next for FYPM.

TL;DR 

🚨 It’s been a big year for social media platforms. Between X struggling to convert users to X Premium, Threads finally launching a web app, and TikTok burning out creators, who will come out on top? This “what’s in and what’s out” list could give some hints. 

😎 We all love main character energy, and these creator educators have it in spades. Other people to watch: Rene Ritchie (your friendly neighborhood YouTube Creator Liaison), and Lindsey Lee Lugrin, founder of FYPM. 💸

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