Online personalities documenting their day-to-day routine, photographers making branded content, podcasters hosting webinars, educators selling online courses: this is the creator economy. It’s a lucrative industry already valued at $250 billion, and is expected to nearly double by 2027. That’s a lot of creative entrepreneurs generating a lot of money. Fortunately, you don’t need to be a marketing genius or a celebrity to step into the creator spotlight – this industry favors the bold (aka people who are willing to put themselves out there).
The stage is set, now all you need to do is find the right platform for you. There’s more out there than TikTok and YouTube – there’s also membership platforms like Substack and Patreon, and platforms that help you create and sell digital products (have you tried The Leap yet?). Whether you’re an established content creator or you’re just starting out, it’s time to turn your passion and expertise into some serious success.
Little Extras
🤑 Still wondering how to make money on YouTube? Here are 10 ways that actually work (hint: most of these are total no-brainers or easy to slide into your strategy).
🤝 We know you’re curious how those Instagram creators make so much money. The secret (or one of them at least) is affiliate marketing. Here’s everything you need to know about it.
Are you a motivating, encouraging, inspiring person with wisdom on tap? You might make a really great life coach. Of course there’s more to coaching than just having a strong personality, but with the right training and experience, you could join the ranks of entrepreneurs earning a living helping others. You grow your business, they grow theirs, and everyone wins.
The key is finding your audience, figuring out how you stand out from the rest, and pricing your services. For example, life coaches charge, on average, around $231 an hour. Most do their coaching remotely, work with a handful of clients, and often supplement their coaching sessions with online courses and webinars. The best part: they rarely put in 40 hours per week, making it a great side hustle. Curious to learn more? Thinkific breaks down the specifics.
Why You Need to Build an Email List ASAP
Have you ever wondered why the majority of online stores and businesses are super willing to give new customers a discount on their first order just for signing up for a newsletter? The reason is pretty simple – email lists are powerful marketing tools.
What does this have to do with creators? Building and growing an email list can benefit you because it represents a direct line to stay connected and engaged with your audience. Promoting and selling digital products? Offering a peek behind the curtain? Trying to start a larger conversation? Email lists serve as ideal spaces for fostering strong relationships with your audience and turning them into potential customers.
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