🏄 Sliding into this week’s creator news

TikTok’s New and (Hopefully) Improved Creator Fund

Last year, TikTok was under fire from creators who felt the Creator Fund just didn’t compensate them fairly. $20-$30 a month despite millions of views? The math was not mathing. In order to stay competitive and address these complaints, TikTok has recently announced a new monetization tool: the Creativity Program Beta.

Initially launched with a select group of creators, the Creativity Program is now open for business among eligible U.S. creators, and is designed to reward them for their “high-quality, original content.” Curious? Here’s what you need to know.

Little Extras

🐻 If Goldilocks created an IG feature, it would be this. Meta added control options that allow users to select which content they want more and less of, so you can get your feed *just right*. 

✍️  Want to get into YouTube’s Partner Program? You can apply, but if rejected the first time around, the wait time to try again is now 90 days. You can get a passport faster than that. 

🌏  Mahalo to everyone on TikTok’s Asian and Pacific Islander Visionary Voices List! In celebration of Asian Heritage Month, the platform is spotlighting 15 AAPI creators.

🎧  YouTube is on its way to being your #1 creator platform. Now that podcasts have been added to YouTube Music, is there really any reason to open your other apps?

📵  Jenn Im, creator and vlogger, is using her social media platform to talk about the dangers of social media. All irony aside, the conversation is a growing trend among creators. 

👻  Remember Snapchat? It’s showing up with exciting, creator-friendly tools and features that may entice you to download the app again.

🏈  If you thought the NFL was out of your league as a creator, think again. Here’s why Gen Z creators and influencers were the real MVPs during the NFL Draft. 

 👑 Just for fun: The coronation of King Charles III was a momentous historical event, but most importantly, provided plenty of meme material for the internet to work with. 

How To Co-Create With Generative AI Tools

Have you heard Drake’s latest collab? Nope, it wasn’t with Rick Ross – it was with a TikTok creator by the name of @ghostwriter977. Well, actually, it wasn’t a collab at all, it was a fully AI-generated song so Drake-like that it confused the internet.

For better or for worse, AI-generated content is on the rise, and it’s bringing up a lot of good questions about how and where to use it. With artists like Grimes encouraging its use and companies like Insider laying off writers in favor of ChatGPT, many are wondering what that balance should look like. 

As the world decides how it feels about AI, let’s explore the exciting benefits these tools could bring. For instance, creators can leverage AI tools to produce images, scripts, and videos much, much faster. We break down how you can do so while staying inside ethical lines.

A Live Content Creation Chat with Vernice Tan

Vernice Tan is a former full-time content creator who transitioned into a marketing role with a content creation focus. She's worked with brand partners including Revolve, Canada Goose, Oak + Fort, and more. She's answering all questions regarding content creation, brand partnerships (both from the creator side and the brand side), and more.

TL;DR 

🙏 Here’s hoping the math adds up with TikTok’s new monetization program. If not, you can always apply for YouTube’s ✍️ – however you now have to wait 90 days to reapply if rejected. Hey, at least you can listen to and upload podcasts 🎧  on YouTube Music while you wait. 

👻  It’s a great time for creators – AI-generated songs and videos, partnerships with the NFL, and Snapchat’s whole new set of tools 🛠️ . Just be wary of too much parasocial activity. 

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