💘 Creators are the best part of the internet. 

TikTok Trend-Spotting: What’s Essential Right Now

Whether you're a beginner or an established TikTok creator, staying updated with trends can make all the difference when it comes to your online success. While you could take a chance and hope for the best, we're here to help you optimize your time and effort. No more guessing games – let’s get into your strategy for 2023.

Don’t worry, we’re not going to suggest learning a new dance. We’re talking SEO keywords, building micro-communities, and staying authentic online. If you want the algorithm to work for you, there are ways to keep up and build momentum while still staying true to yourself. Let’s dig in together.

Little Extras

🚨 New monetization program alert. TikTok is launching its $6M Effect Creator Rewards fund, which will effectively pay you for your AR effects and filters. Time to get designing.

🤞 After striking a blow to creators by pausing the Reels Play bonus program, we’re wondering: are IG’s new features for Reels an attempt to appease us?  

🎨 How do you define “creator”? Are all creators influencers? When did the creator economy really start booming? Here’s a crash course on the creator economy and how you can start earning money. 

💰 YouTube? In this economy? Actually, yes. YouTube contributed $35 billion to the U.S. economy in 2022, which means that your time online is time well spent.

😬 The creator of ChatGPT is having an Oppenheimer moment, as he acknowledges risks that come with the advancement of AI technology. 

💄 GRWM (get ready with me) videos have become unavoidable on everyone’s FYP. But why exactly is the internet obsessed with this particular style of content? 

💚  TikTok has created space for genuine conversations and community around the topic of mental health. Here are some new initiatives it’s launching to further promote mental well-being.

🤝 If you’re a creator educator, AI isn’t your enemy – it’s your ally. What if we thought of this technology as a thought-partner in our creative process?

Hey Google, Look Up Creator Perspectives

Google has become so ubiquitous, we use the search engine’s name as a verb to describe the act of looking anything up online. Just think about how often you use it whenever a question pops into your mind. However, there’s been a substantial shift in the last few years, as people turn to other platforms like TikTok and Twitter for insights and information about different topics. As Google competes to stay relevant online, it’s come up with a solution: “Perspectives.” 

Perspectives is a new section and filter on Google that allows users to pull up search results that highlight real, honest opinions and stories by internet users. What does this mean for creators? And how can you ensure users find your content? Let’s explore it.

TL;DR 

💯  2023 TikTok trends: We’re talking keywords, authenticity, and micro-communities. Also, designers are having their moment with the new Effect Creator Rewards program. If you’re not into designing AR filters, may we suggest the internet’s fave: GRWM videos?

🤖  AI: You either love it or fear it. Between the creator of ChatGPT who has some concerns and the possibilities it offers to creator educators, we’ll let you decide.

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